ABOUT THE PROJECT
01
BeautyLux is
Our Philosophy
At BeautyLux we believe that beauty isn’t about perfection. It’s about how you feel in your skin.Our mission is to create simple yet effective products to optimize your skin’s health. Because healthy skin is beautiful skin.
02
My Role
As a creative director together with a team of designers I worked on the creative vision and execution for the brand identity, website, packaging, and art direction. I lead creative fronts to help scale the company and fortify the brand and customer journey. I’m continuing to build BeautyLux today.
We want to bring you the best that nature and science can offer. Our products are chemist-formulated with potent, clinical-grade ingredients to deliver skincare that works.
Product Design
I had a huge challenge to create create new product line that was accepted by a wide range of customer audiences which also had to look contemporary and Instagramable.
Web Shop Design
Together with a team of talented designers, we developed the brand's web presence including a Shopify-based online store. We created numerous landing pages and product pages with continuous testing of the conversion metrics and optimizing pages performance with feedback.
Email Marketing
Social Media Design
With help of amazing 3D and graphic designers we build brand‘s cost effective social media presence.
Guliya Baykieva © 2022