PRIMALHARVEST
Supplements Before Pharmaceuticals

Taking a holistic approach to wellbeing means treating the
body as one integrated system, not a series of parts that
should be treated separately.

ABOUT THE PROJECT

01

РrimаlНаrvest is

A supplement brand that believes strongly that the main purpose of supplements is to fill in the gaps and make up for the inadequacies of our modern lifestyle and our modern diets.
If we lived the way that our ancestors lived, and ate diets that are rich in the vital nutrients that our bodies need to thrive and that were devoid of artificial ingredients, we wouldn’t need to take supplements.

02

My Role

I joined the company in Cologne Office to work on the creative vision and execution for the brand identity, website, packaging, and art direction. At the beginning of our journey, I acted as the sole designer and director for a strategically-charged, new creative identity.
As the brand grew, as Creative Director I led creative fronts to help scale the company and fortify the brand and customer journey. I’m continuing to build it today.

I worked on

Brand Identity
Art Direction
Launch Strategy
Packaging
Illustration

Branding

01

Content Strategy
Web Design
User Testing
Marketing Emails

Digital Product

02

Advertising
Campaigns
Social Media Design
Makerting Materials

Activation

03

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Taking a holistic approach to well-being means treating the body as one integrated system, not a series of parts that should be treated separately

РRIМАL НАRVЕST

Branding

Product Design

To make the product stand out from the competition I developed an intricate product packaging design that reflects the high-quality ingredients. The brand's philosophy was integrated into each product packaging.

Web Presence Design

Together with a team of talented designers, we developed the brand's web presence including a Shopify-based online store. We created hundreds of landing pages and product pages with continuous testing of the conversion metrics and optimizing page performance with feedback. Over the years we found a winning high conversion rate formula for our landing page.