SAFIU
Creative Direction
ABOUT THE PROJECT
01
Safiu is
High-end womenswear brand based in Germany
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02
My role
A life-altering experience co-founding a fashion brand from scratch. As responsible for the product and brand identity I was developing collections launch for 2 years.
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I worked on
•Brand Identity
•Art Direction
•Launch Strategy
Branding
01
•Designing and developing the product line, illustration, and sketching designs;
• Developing all the collection patterns on a computer program;
• Manufacturer sourcing and production coordination;
• Quality control at the production process;
• Developing all the collection patterns on a computer program;
• Manufacturer sourcing and production coordination;
• Quality control at the production process;
Product Development
02
• Advertising Campaign concept development and execution;
• Coordination of all photo shootings, conception development, talents booking;
• Graphic development of all printed media;
• Concept development for the companies website & project management with web a developer;
• Coordination of all photo shootings, conception development, talents booking;
• Graphic development of all printed media;
• Concept development for the companies website & project management with web a developer;
• Fair Trade shows & showroom coordinations.
Activation
03
Web Site
Design
Design
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